I mention a few times on my website that understanding customers is vitally important to marketing success, this is the case for start-ups but also for established companies, as their customer base is constantly changing over time.
So how can we make sure that we achieve this goal, well one of the easiest tools is to create customer profiles and personas.
Below you´ll find my short video explainer on how to approach this. Of course I´d be happy to assist you with the creation of your own personas, just reach out to me as sometimes a fresh voice can really add value to this exercise.