ABOUT ME
Let me introduce myself, my name is Mark Hampshire and I am originally from the UK, but now live in Germany.
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As a marketing professional with many years´ experience, I have a track record in successful marketing and marketing campaigns in both B2B and B2C markets from my extensive marketing career in the UK.
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- Post-Graduate Diploma in Marketing from the CIM.
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- Winner of "Campaign of the Year" at the CIMCIG awards
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Although I live in Germany, I am open to projects throughout Europe and beyond.
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You will find my career history in the "References" section below.
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CIM - Chartered Institute of Marketing
CIMCIG - Chartered Institute of Marketing Construction Industry Group
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First steps to partnership
At the start of our partnership, I would spend a session with you and your team to obtain detailed knowledge of key aspects of your business, such as:
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The strategic objectives of your business from short to long term.
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A complete understanding of your industry sector, utilising tools such as PESTLE and SWOT analysis.
A detailed knowledge of your customers or clients, creating at first customer profiles before taking this further to create a set of customer personas
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An overview of your current marketing activities including past successes and elements that need improvement.
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A full understanding of the current KPIs used to measure your marketing activities
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This detailed understanding of your business enables me to develop a clear focus, adding value to your existing marketing approach, develop your marketing strategy and help you create new ideas to take your business forward.
My career history working for both Business to Business (B2B) and Business to Consumer Markets (B2C).
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Current:
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RheinReal Immobilien GmbH - Freelance Marketing Consultant
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Previous:
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ACO Technologies - Marketing Manager
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PolyPipe Terrain - Product Manager
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Henkel - Brand / Product Manager
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Marley - Product Manager
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McCarthy & Stone - Marketing Executive
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H+H Celcon - Marketing Assistant
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My career as a lecturer at private universities in Cologne/Bonn area in Germany.
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Current:
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Hochschule Fresenius - Consumer Behaviour, Market Research, Digital Media (Online Marketing)
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IUBH - Online Marketing Tools
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ISM - Branding & Communications Management, Consumer Behaviour, Market Research, Marketing, Internal Communications
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References
The fees depend on which service(s) you require. I can either work to an hourly rate, half-day or full-day rate so that I can be totally flexible to your requirements and budget,
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For a better understanding of my costs I would highly recommend to contact me so that we can discuss in detail the possibility to work together, once I have a better understanding of your requirements then I would send you a detailed quotation with the offer and terms and conditions.